My University
Living Theatre: A History, 5e, 2008, Wilson: Demonstration Course
Course Website

Help   My Notes   My Account   Logout
bullet Home
bullet Instructor
bullet Syllabus
bullet Course Content
bullet Discussion Area
bullet GradeBook
bullet Web Links
bullet Student Registration
bullet Student Handbook
bullet Courses

Course Description
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

This page has been viewed 372 times since May 7, 2007.


Home    Instructor    Syllabus    Course Content    Discussion Area    GradeBook    Web Links    Student Registration    Courses


Portions copyright ©2005 The McGraw-Hill Companies.
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.